Sri Lanka Tourism Participates for Korea World Travel Fair 2014 (KOTFA 2014)

Sri Lanka Tourism participates for the 29th Korea World Travel Fair 2014 (KOTFA 2014) held from 29th May to 1st June 2014 in Seoul. KOTFA is the leading Travel Fair organized by the Korean World Travel Fair Committee, that is being held annually in Korea having participation of more than 500 travel related organizations from over 60 countries (KOTFA 2013 Report) and the only travel fair being held in Seoul, Hosted by the Korean Tourism Association. KOTFA...

International Conference on Digital Marketing 2014

Organized by The International Institute of Knowledge Management, the International Conference of Digital Marketing is to be held at the Galadari Hotel, Colombo on 03rd and 04th June 2014. The conference seeks to involve researchers, scholars and professionals examining theories, strategies, challenges, and future trends of Digital Marketing ...

Poson Festival – June 12th

Marking the birth of Buddhism in Sri Lanka, Poson poya day is much celebrated event and dates back in 3rd Century BC when king Devanampiyatissa was converted to Buddhism by Arahat Maha Mahinda, the son of King Asoka, the Emperor of India, after which Buddhism was declared the State religion. The entire country celebrates this significant milestone, but it all culminates at Mihintale, known as the cradle of Buddhism in Sri Lanka, for it is believed...

Sancharaka Udawa – “A Must Exploit Opportunity”

The Press launch of Sancharaka Udawa 2014 was held on yesterday 12th May 2014 at Monara Restaurant of Sri Lanka Tourism & Hotel Mgmt. Institute, with the participation of many industry members, local media and travel industry stake holders. The head table of the press conference was represented by Dr. D.S. Jayaweera – Director General, Sri Lanka Tourism, Mr. Rumy Jauffer - Managing Director, Sri Lanka Tourism, Mr. Mahen Kariyawasam -SAITO President,...

Vesak Festival - May 14th

Vesak is the main Buddhist religious festival in Sri Lanka. During this time, people celebrate the triple anniversary of Lord Buddha - his birth, his attaining of Enlightenment and his passing away into Nirvana. Also known as the Buddhist Festival of Light, colorful bamboo framed lanterns adorn the interior of every home and incredible luminous displays decorate the streets of most towns. Visit Bhauddoloka Mawatha, the main street in Colombo, to...

Fox Hill Super Cross on 19th April 2014

Sri Lanka Military Academy conducts Fox Hill Super Cross to raise funds to elevate the infrastructure facilities of the Academy to be on par with other Military Academies in the region. In year 1913, a British ship by the name of “HMS FOX” (HMS - Her Majesty’s Ship) docked at the Trincomalee Harbour for repairs and its crew visited Diyatalawa as there was a sanatorium for naval personnel of the Royal Navy’s East India Station. Seeing the panoramic...

Sri Lanka Attracts High End French Tourist Group

The growing demand from incentive Travelers in the MICE tourism segment had increased quite sharply over the past years who are traveling mainly for the purpose business and investment. Sri Lanka Tourism has identified MICE segment as a key driver of tourism growth and a contributor for overall economic development of Sri Lanka. As a result of the Wonder of Asia promotional campaign initiated by Ministry of Economic Development and Sri...

CNNGo Featured on Sri Lanka

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“Leading Tourism Newspapers Endorse Sri Lanka Tourism Promotional Campaign in China”

The latest issues of leading Chinese newspapers namely “China Tourism News” and “Oriental Morning Post” have heavily endorsed Sri Lanka Tourism promotional strategy and campaigns being carried out in Beijing and Shanghai over several months period starting from last year. The cover story of “China Tourism News” states that “Sri Lanka has seen a rapid growth in number of Chinese Tourists visiting Sri Lanka” and the Oriental Morning Post article...

Sri Lanka is modern master of white ball cricket

In their last T20 match for Sri Lanka, the prolific duo of Kumar Sangakkara and Mahela Jayawardena secured their nation its first-ever ICC World T20 title over a dejected India. But it was Sri Lanka’s bowlers who were the architects of the victory. It is often assumed that T20 is a batsman’s game. But Nuwan Kulasekara and Lasith Malinga proved how influential, shrewd and precise bowling can be, allowing India just 15 runs from the last three...

Sri Lanka Tourism in Full Show at ITB Germany 2014

Sri Lanka Tourism Promotion Bureau participated for the 48th edition of the world's largest travel trade show, International Travel Brochure (ITB) 2014 at Messe Berlin fairground from 03rd to 09th March 2014 in Berlin-Germany. Representing Sri Lanka, 120 representatives from top 60 travel and tourism agencies and hotel sector took part in this event, making this event to be the one with the largest number of participants ever from Sri Lanka. At...

Korea – Sri Lanka Travel & Tourism Club Launched

The Korea-Sri Lanka Travel & Tourism Club was launched at the Millennium Hilton Hotel in Seoul on 14th February 2014. The club was created to enhance the cultural and economic relationship between Sri Lanka and South Korea. One of its main goals is to promote tourism, a core area of growth for Sri Lanka-Korea relations. The chief guest of the event, Hon. Basil Rajapaksa, Minister of Economic Development met with more than 100 Korean and...

Sri Lanka Tourism Stall Wins “Best Decoration Award” at the OTM - Mumbai and New Delhi

 Sri Lanka Tourism stall was awarded the “Best Decoration Award” at India’s biggest international travel show, OTM- held in Mumbai from 7-9th February and in New Delhi from 13-15 February 2014. Sri Lanka Tourism stall stood elegant at the exhibition, with its décor of water sports, Colombo city, beaches, wild life and festivals of Sri Lanka. Among the crowd of visitors that attracted the stall were the representatives from national tourist...

Vesak Festival - May 14th

Vesak is the main Buddhist religious festival in Sri Lanka. During this time, people celebrate the triple anniversary of Lord Buddha - his birth, his attaining of Enlightenment and his passing away into Nirvana. Also known as the Buddhist Festival of Light, colorful bamboo framed lanterns adorn the interior of every home and incredible luminous displays decorate the streets of most towns. Visit Bhauddoloka Mawatha, the main street in Colombo, to...

Sri Pada ("Adam's Peak") Annual Pilgrimage Season

Hatton Adam’s Peak or Sri Pada is an important pilgrim site. The devotees of many religions climb the mountain to invoke blessings. Buddhist believes the impression on the summit is the footprint of the Buddha. Sripada is the 4th highest mountain in Sri Lanka and it takes 4-5 hours to reach the peak by foot. The mountain is also named as Samanala Kanda or Butterfly Mountain. The area is rich in biodiversity and surrounded by the Peak Wilderness...

Sinhala & Tamil New Year Festival- April 13th & 14th

When the sun moves from Pisces to Aries, the Sinhalese Buddhist and Tamil Hindus in Sri Lanka join forces to celebrate Aluth Avurudda – their mutual new year. This is also coincides with the time when the harvest ends, so the colorful fruit from the trees is collected in bulk to fuel the week long celebrations. Festivities are prepared well in advance and most of the country grinds to a halt as hundreds travel home to be with their families and...

The Hot Air Balloon Festival

The Annual Hot Air Ballooning Festival organized by the Ceylon Air Ship and Balloon Club is held in March in and around Sigiriya, Hambanthota and Colombo with the participation of nearly 40 participants from around the world. The Balloonists follow a path around the country traveling from down south to North-central plains of Sri Lanka and ending in Independence Square in Colombo for final display of the balloons participating in the event. ...

Deyata Kirula Exhibition 2014

The Deyata Kirula exhibition will be held centering Kurunegala, Puttalam, and Kegalle Districts, 21st of February 2014 onwards.  The Deyata Kirula is an extraordinary annual festival which exhibits our country’s dignity to the world. Not only to the world, but this is also an opportunity for Sri Lankans to improve their awareness on cultural heritage and the pride of the history.  ...

Sri Lanka Tourism Promotional Strategy Leads Emerging Markets to Change the Tourism Mosaic of Sri Lanka

Sri Lanka Tourism arrivals domain has been changed by the emerging new markets occupying the place of long held traditional dominant markets according to the arrival statistics issued for January 2014. This can be seen as an effective result of the strategic promotional campaigns executed in year 2013, giving much focus on the identified emerging markets than totally relying on the traditional European markets for growth. The growth factors of...

“Sri Lanka Tourism & Peking Express (Belgium) Sign an Agreement to Promote Sri Lanka Through a Popular Adventure Reality Series”

Sri Lanka Tourism Promotion Bureau and The Echo Line Limited (ECL)- a Belgium based Film Production Company along with the French Company “Label Aventure” entered into an agreement for producing the 10th season of Adventure reality series called “Peking Express” for the French TV channel M6. The program will showcase entire 03 episodes out of the 11 taking place in Sri Lanka and Sri Lanka will get 330 minutes of exposure with the title called “Share...