Sri Lanka Tourism Promotion Bureau participated for the 48th edition of the world's largest travel trade show, International Travel Brochure (ITB) 2014 at Messe Berlin fairground from 03rd to 09th March 2014 in Berlin-Germany. Representing Sri Lanka, 120 representatives from top 60 travel and tourism agencies and hotel sector took part in this event, making this event to be the one with the largest number of participants ever from Sri Lanka. At the ITB 2014 travel trade show 10,147 tourism companies from 189 countries represented on a display area covering 160,000 square meters. The Sri Lanka delegation to Berlin is led by the Director General of Sri Lanka Tourism Development Authority, Dr. D.S. Jayaweera and The Ambassador of Sri Lanka in Germany, H.E. Mr. Sarath Kongahage with the officials from both institutes.
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