Sri Lanka Tourism in Full Show at ITB Germany 2014

Sri Lanka Tourism Promotion Bureau participated for the 48th edition of the world's largest travel trade show, International Travel Brochure (ITB) 2014 at Messe Berlin fairground from 03rd to 09th March 2014 in Berlin-Germany. Representing Sri Lanka, 120 representatives from top 60 travel and tourism agencies and hotel sector took part in this event, making this event to be the one with the largest number of participants ever from Sri Lanka. At the ITB 2014 travel trade show 10,147 tourism companies from 189 countries represented on a display area covering 160,000 square meters. The Sri Lanka delegation to Berlin is led by the Director General of Sri Lanka Tourism Development Authority, Dr. D.S. Jayaweera and The Ambassador of Sri Lanka in Germany, H.E. Mr. Sarath Kongahage with the officials from both institutes.

Korea – Sri Lanka Travel & Tourism Club Launched

The Korea-Sri Lanka Travel & Tourism Club was launched at the Millennium Hilton Hotel in Seoul on 14th February 2014. The club was created to enhance the cultural and economic relationship between Sri Lanka and South Korea. One of its main goals is to promote tourism, a core area of growth for Sri Lanka-Korea relations.

The chief guest of the event, Hon. Basil Rajapaksa, Minister of Economic Development met with more than 100 Korean and Sri Lankan members of the club who were present at the launch ceremony. Minister of Environment and Renewable Energy Hon. Susil Premajayatha also attended the event.

During the event, Minister Rajapaksa further expressed his sincere appreciation to the organizers and members of the tourism club for leading the launch, promoting tourism and cultural relations between Sri Lanka and South Korea and initiating the campaign to increase awareness of Sri Lanka as a popular destination for Korean tourists. Sri Lanka is already being vigorously promoted in Korea’s main markets, particularly through a series of promotional campaigns that will be presented throughout the year. This club will provide the additional boost for the tourism campaigns.

Sri Lanka Tourism Stall Wins “Best Decoration Award” at the OTM - Mumbai and New Delhi

 Sri Lanka Tourism stall was awarded the “Best Decoration Award” at India’s biggest international travel show, OTM- held in Mumbai from 7-9th February and in New Delhi from 13-15 February 2014. Sri Lanka Tourism stall stood elegant at the exhibition, with its décor of water sports, Colombo city, beaches, wild life and festivals of Sri Lanka. Among the crowd of visitors that attracted the stall were the representatives from national tourist organizations, state tour operators, tour & travel agents, and online travel agencies. Countries such as Russia, Malaysia, Switzerland, China, Egypt, Thailand, Maldives, China, Sweden, and Argentina were among the other international participants at the OTM 2014.

For the third consecutive year, Sri Lanka Tourism Promotion Bureau together with 26 company representatives from the travel and hotel industry in Sri Lanka participated at the OTM Mumbai and New Delhi. Sri Lanka Mission in Mumbai and Sri Lanka High Commission in New Delhi facilitated the participation of Sri Lanka Tourism at the event.

Vesak Festival - May 14th

Vesak is the main Buddhist religious festival in Sri Lanka. During this time, people celebrate the triple anniversary of Lord Buddha - his birth, his attaining of Enlightenment and his passing away into Nirvana.
Also known as the Buddhist Festival of Light, colorful bamboo framed lanterns adorn the interior of every home and incredible luminous displays decorate the streets of most towns. Visit Bhauddoloka Mawatha, the main street in Colombo, to catch this glowing spectacle in full glory.
Vesak marks the first month of the Buddhist Calendar. This is a day spent in reflective prayer as people cease wordly pursuits and engage themselves in religious activities. Devotees Buddhists pray in temples from dawn until the dusk. As the sun sets, devotees partake in processions and return to the temples in the evening to hear monks read stories from sacred texts.
Stalls on the roadside distribute free refreshments to passers-by and there are some fantastic mime and street theatre performances, staged on tall platforms near temples in cities and towns throughout the country.

Sri Pada ("Adam's Peak") Annual Pilgrimage Season

Hatton Adam’s Peak or Sri Pada is an important pilgrim site. The devotees of many religions climb the mountain to invoke blessings. Buddhist believes the impression on the summit is the footprint of the Buddha. Sripada is the 4th highest mountain in Sri Lanka and it takes 4-5 hours to reach the peak by foot. The mountain is also named as Samanala Kanda or Butterfly Mountain. The area is rich in biodiversity and surrounded by the Peak Wilderness Sanctuary. The pilgrimage season starts on Unduwap Poya.

The season begins in December and ends in April.

Sinhala & Tamil New Year Festival- April 13th & 14th

When the sun moves from Pisces to Aries, the Sinhalese Buddhist and Tamil Hindus in Sri Lanka join forces to celebrate Aluth Avurudda – their mutual new year.

This is also coincides with the time when the harvest ends, so the colorful fruit from the trees is collected in bulk to fuel the week long celebrations. Festivities are prepared well in advance and most of the country grinds to a halt as hundreds travel home to be with their families and stores close down in their wake – it can be impossible to track down the simplest of things just before it all starts.

The rituals begin with the cleaning of the house and lighting of an oil lamp, and woman congregate to bash on the raban (drum) to warn others of the incipient change in the year. If you fail to hear this, a storm, firecrackers is bound to hammer the point home. Families indulge in a variety of rituals which are carefully determined by astrological calculations-from lighting the fire to making the kiri bath (milk rice) bath, to entering into the first business transaction and eating the first morsels.