“Leading Tourism Newspapers Endorse Sri Lanka Tourism Promotional Campaign in China”

The latest issues of leading Chinese newspapers namely “China Tourism News” and “Oriental Morning Post” have heavily endorsed Sri Lanka Tourism promotional strategy and campaigns being carried out in Beijing and Shanghai over several months period starting from last year. The cover story of “China Tourism News” states that “Sri Lanka has seen a rapid growth in number of Chinese Tourists visiting Sri Lanka” and the Oriental Morning Post article says ‘Sri Lanka the Fascinating country causing a climax in Shanghai”

The Full articles as appeared in the newspapers are inserted below:

Article 01 : Rapid Growth in number of the Chinese Tourists visit Sri Lanka – China Tourism News – Published on 28th February 2014

Article 02 : Sri Lanka the Fascinating country causing a climax in Shanghai - Oriental Morning Post - Published on 7th March 2014

Rapid growth in number of the Chinese tourists visit Sri Lanka 
- China Tourism News February 28th 2014 (Friday)

(Reporter: Wu Wei)

According to the information of the Sri Lanka Tourism Promotion Bureau, in January 2014, a total of 146,000 tourists visited Sri Lanka. It was a growth of 32.6 % on year to year basis. The Chinese tourist arrival in Sri Lanka during the same period was 10,780 and recorded a growth of 223.9 % in comparison to January 2013. China is the top most source of tourists’ arrival in Sri Lanka in January 2014.

Official of Sri Lanka Tourism Promotion Bureau said that this result is inseparable with the vigorous promotional drive carried out in the Chinese market and the creative activities in 2013. It is understood that since September 2013, Sri Lanka Tourism Promotion Bureau together with the Embassy of Sri Lanka in the People Republic of China in succession start the advertisement on 200 public buses in Beijing, Shanghai, Guangzhou and Chengdu cities, which last for 6 months. Among them, Beijing has 50 double decker buses. Shanghai, Guangzhou and Chengdu have 50 normal buses each. That is comprehensive coverage of large trunk road, Universities, Campuses and Central business district. The bus advertisement is a mobile outdoor media advertisement method to show the rich tourism resources of Sri Lanka in polyhedral solid ways. The reporter visited a number of travel agencies and find out that Sri Lanka becomes a black horse in the outbound travel market in the Spring Festival holiday this year. And the sales are very popular. Chartered tourist products are fully booked before two months of the holiday. Many tourists are just after seeing the bus advertisements further understanding this beautiful tropical country.

Sri Lanka is modern master of white ball cricket

In their last T20 match for Sri Lanka, the prolific duo of Kumar Sangakkara and Mahela Jayawardena secured their nation its first-ever ICC World T20 title over a dejected India. But it was Sri Lanka’s bowlers who were the architects of the victory.

It is often assumed that T20 is a batsman’s game. But Nuwan Kulasekara and Lasith Malinga proved how influential, shrewd and precise bowling can be, allowing India just 15 runs from the last three overs. First Yuvraj Singh, then MS Dhoni were unable to get the ball away, crucially denying Virat Kohli the strike and ensuring that India’s final total of 130 was 30 runs too light.

India fought hard with the ball, and took wickets regularly, but without a substantial target to defend, it could never afford a big over, and that came when Thisara Perera and Sangakarra pummelled Amit Mishra’s over, the 15th for 14. Despite being the star of earlier matches,  Mishra’s nerve failed him in the final and his line wavered and his pace erred too much on the fast side. His four overs went for 32 runs. Sangakkara finished 52 not out as he was mobbed by ecstatic teammates. For a man who has given so much to his country, it was the least he deserved.

India could only look on and ponder on what might have been. Their innings began cautiously with just three boundaries in the powerplay. Virat Kohli tried to take the initiative and when he miscued to mid-wicket and was missed by Malinga there were suggestions that the Sri Lanka captain might have dropped the trophy. Kohli made them pay with some classic shots, the pulled drive over long-on, the majestic shots through and over cover, making light of the loss of Rohit and Rahane.

But Yuvraj Singh was struggling at the other end, with just 11 runs off 20 balls, unable even to give the strike to the increasingly impatient Kohli. The crucial over was the 18th, bowled by Malinga, after the off-spinner Senanyake, the most economical bowler in the tournament with his clever variations conceding just 5.2 an over, bowled his final over (the 17th) for just four runs.

Bowling wide and very full, Malinga stopped Yuvraj from hitting to the leg-side, or getting the ball away at all, and Kulasekera did the same bowling wide and full to Kohli in the 19th. When Yuvraj could only miscue a full toss to long-off, departing for 11 off 30 balls (strike rate 57), Dhoni sent himself in, but a brilliant final over from Malinga – getting the ball regularly under his bat outside off-stump, denied him having any impact. The last over went for just seven, and Dhoni, the great finisher managed only four singles from 10 balls.

Kohli had faced just eight balls (from which he made seven runs) in the last four overs. Malinga’s figures of 4-0-27-0 gave little clue to his match-winning influence.

It took the pressure off Sri Lanka’s batsmen, meaning their great runmakers Sangakkara and Jayawardena  could bide their time and play the ball on its merits and see their side home, aided by the big-hitting Thisara Perera with more than two overs to spare. So the country with 1/60th of the population of their powerful opponents finally overcame them in a world final.

Sri Lanka is the original giant killer. It has now lost only one match in its last 16 ODIs and T20s (to England). It is the modern master of white ball cricket.

Sri Lanka Tourism in Full Show at ITB Germany 2014

Sri Lanka Tourism Promotion Bureau participated for the 48th edition of the world's largest travel trade show, International Travel Brochure (ITB) 2014 at Messe Berlin fairground from 03rd to 09th March 2014 in Berlin-Germany. Representing Sri Lanka, 120 representatives from top 60 travel and tourism agencies and hotel sector took part in this event, making this event to be the one with the largest number of participants ever from Sri Lanka. At the ITB 2014 travel trade show 10,147 tourism companies from 189 countries represented on a display area covering 160,000 square meters. The Sri Lanka delegation to Berlin is led by the Director General of Sri Lanka Tourism Development Authority, Dr. D.S. Jayaweera and The Ambassador of Sri Lanka in Germany, H.E. Mr. Sarath Kongahage with the officials from both institutes.

Korea – Sri Lanka Travel & Tourism Club Launched

The Korea-Sri Lanka Travel & Tourism Club was launched at the Millennium Hilton Hotel in Seoul on 14th February 2014. The club was created to enhance the cultural and economic relationship between Sri Lanka and South Korea. One of its main goals is to promote tourism, a core area of growth for Sri Lanka-Korea relations.

The chief guest of the event, Hon. Basil Rajapaksa, Minister of Economic Development met with more than 100 Korean and Sri Lankan members of the club who were present at the launch ceremony. Minister of Environment and Renewable Energy Hon. Susil Premajayatha also attended the event.

During the event, Minister Rajapaksa further expressed his sincere appreciation to the organizers and members of the tourism club for leading the launch, promoting tourism and cultural relations between Sri Lanka and South Korea and initiating the campaign to increase awareness of Sri Lanka as a popular destination for Korean tourists. Sri Lanka is already being vigorously promoted in Korea’s main markets, particularly through a series of promotional campaigns that will be presented throughout the year. This club will provide the additional boost for the tourism campaigns.

Sri Lanka Tourism Stall Wins “Best Decoration Award” at the OTM - Mumbai and New Delhi

 Sri Lanka Tourism stall was awarded the “Best Decoration Award” at India’s biggest international travel show, OTM- held in Mumbai from 7-9th February and in New Delhi from 13-15 February 2014. Sri Lanka Tourism stall stood elegant at the exhibition, with its décor of water sports, Colombo city, beaches, wild life and festivals of Sri Lanka. Among the crowd of visitors that attracted the stall were the representatives from national tourist organizations, state tour operators, tour & travel agents, and online travel agencies. Countries such as Russia, Malaysia, Switzerland, China, Egypt, Thailand, Maldives, China, Sweden, and Argentina were among the other international participants at the OTM 2014.

For the third consecutive year, Sri Lanka Tourism Promotion Bureau together with 26 company representatives from the travel and hotel industry in Sri Lanka participated at the OTM Mumbai and New Delhi. Sri Lanka Mission in Mumbai and Sri Lanka High Commission in New Delhi facilitated the participation of Sri Lanka Tourism at the event.

Vesak Festival - May 14th

Vesak is the main Buddhist religious festival in Sri Lanka. During this time, people celebrate the triple anniversary of Lord Buddha - his birth, his attaining of Enlightenment and his passing away into Nirvana.
Also known as the Buddhist Festival of Light, colorful bamboo framed lanterns adorn the interior of every home and incredible luminous displays decorate the streets of most towns. Visit Bhauddoloka Mawatha, the main street in Colombo, to catch this glowing spectacle in full glory.
Vesak marks the first month of the Buddhist Calendar. This is a day spent in reflective prayer as people cease wordly pursuits and engage themselves in religious activities. Devotees Buddhists pray in temples from dawn until the dusk. As the sun sets, devotees partake in processions and return to the temples in the evening to hear monks read stories from sacred texts.
Stalls on the roadside distribute free refreshments to passers-by and there are some fantastic mime and street theatre performances, staged on tall platforms near temples in cities and towns throughout the country.

Sri Pada ("Adam's Peak") Annual Pilgrimage Season

Hatton Adam’s Peak or Sri Pada is an important pilgrim site. The devotees of many religions climb the mountain to invoke blessings. Buddhist believes the impression on the summit is the footprint of the Buddha. Sripada is the 4th highest mountain in Sri Lanka and it takes 4-5 hours to reach the peak by foot. The mountain is also named as Samanala Kanda or Butterfly Mountain. The area is rich in biodiversity and surrounded by the Peak Wilderness Sanctuary. The pilgrimage season starts on Unduwap Poya.

The season begins in December and ends in April.

Sinhala & Tamil New Year Festival- April 13th & 14th

When the sun moves from Pisces to Aries, the Sinhalese Buddhist and Tamil Hindus in Sri Lanka join forces to celebrate Aluth Avurudda – their mutual new year.

This is also coincides with the time when the harvest ends, so the colorful fruit from the trees is collected in bulk to fuel the week long celebrations. Festivities are prepared well in advance and most of the country grinds to a halt as hundreds travel home to be with their families and stores close down in their wake – it can be impossible to track down the simplest of things just before it all starts.

The rituals begin with the cleaning of the house and lighting of an oil lamp, and woman congregate to bash on the raban (drum) to warn others of the incipient change in the year. If you fail to hear this, a storm, firecrackers is bound to hammer the point home. Families indulge in a variety of rituals which are carefully determined by astrological calculations-from lighting the fire to making the kiri bath (milk rice) bath, to entering into the first business transaction and eating the first morsels.

The Hot Air Balloon Festival

The Annual Hot Air Ballooning Festival organized by the Ceylon Air Ship and Balloon Club is held in March in and around Sigiriya, Hambanthota and Colombo with the participation of nearly 40 participants from around the world. The Balloonists follow a path around the country traveling from down south to North-central plains of Sri Lanka and ending in Independence Square in Colombo for final display of the balloons participating in the event.

Deyata Kirula Exhibition 2014

The Deyata Kirula exhibition will be held centering Kurunegala, Puttalam, and Kegalle Districts, 21st of February 2014 onwards. 

The Deyata Kirula is an extraordinary annual festival which exhibits our country’s dignity to the world. Not only to the world, but this is also an opportunity for Sri Lankans to improve their awareness on cultural heritage and the pride of the history. 

Sri Lanka Tourism Promotional Strategy Leads Emerging Markets to Change the Tourism Mosaic of Sri Lanka

Sri Lanka Tourism arrivals domain has been changed by the emerging new markets occupying the place of long held traditional dominant markets according to the arrival statistics issued for January 2014. This can be seen as an effective result of the strategic promotional campaigns executed in year 2013, giving much focus on the identified emerging markets than totally relying on the traditional European markets for growth.

The growth factors of the emerging markets compared with 2013 January vs. 2014 January, recorded extremely high levels of improvement. According to the latest arrival figures, the highly focused emerging markets such as China has gained 3rd place, Russia move up to 4th place while India remaining at 01st followed by Ukraine, Australia as graphically illustrated .

“Sri Lanka Tourism & Peking Express (Belgium) Sign an Agreement to Promote Sri Lanka Through a Popular Adventure Reality Series”

Sri Lanka Tourism Promotion Bureau and The Echo Line Limited (ECL)- a Belgium based Film Production Company along with the French Company “Label Aventure” entered into an agreement for producing the 10th season of Adventure reality series called “Peking Express” for the French TV channel M6. The program will showcase entire 03 episodes out of the 11 taking place in Sri Lanka and Sri Lanka will get 330 minutes of exposure with the title called “Share the dream”.